There’s a fun new book out, Microtrends: The Small Forces Behind Tomorrow’s Big Changes by Mark J. Penn, written with E. Kinney Zalesne.
Penn is the guy who “identified Soccer Moms as a crucial constituency in President Clinton’s 1996 re-election campaign.” He is “known for his ability to detect relatively small patterns of behavior in our [...]
Entries Tagged as 'books'
The trend-spotting trend
September 10th, 2008 · No Comments
In my Triiibe?
August 20th, 2008 · 2 Comments
Seth Godin is a well-known marketing guru, public speaker, founder of Squidoo, author and, by his own account according to Technorati and AdAge, “writes the most popular marketing blog in the world.” Among his eleven published titles are Purple Cow, All Marketers Are Liars, and Meatball Sundae.
Godin’s got another book, Tribes: We Need You to [...]
Categories: Social Media · books
Summer reading for gleeful cubicle eschewers
July 19th, 2008 · No Comments
Apparently there is not one but two books out right now that dissect the special hell that is cubicle life. Then We Came to the End, by Joshua Ferris came out in 2007. The more recent, Personal Days by Ed Park (here’s the first chapter), was just reviewed in the New York Times Book Review. [...]
How we read (or don’t), part 3
January 26th, 2008 · No Comments
I mentioned in an earlier post a study that suggests people are reading less. Personally, I think I’m reading more. Perhaps fewer books but that’s about being busy launching LaunchPad Coworking and not about a waning love of the written word. I read online pretty constantly and get at least as many good ideas from [...]
Categories: Technology · books
How we read (or don’t) Part II
December 5th, 2007 · No Comments
I’ve been a gadget slut for years. So of course I ordered a Kindle the minute they became available. In case you haven’t visited Amazon in the past couple of weeks, the Kindle is their entry into the pretty long line of ebook readers that so far have been utter failures in the marketplace. The [...]
Categories: Technology · books
How we read (or not), Part I
December 2nd, 2007 · 2 Comments
An AP wire story recently reported on findings released by the National Endowment for the Arts that concludes, based on multiple sources of research, that Americans are reading less. A whole lot less.
The study suggests that book readers are more active in general — exercising, keeping up on current events, even voting more than [...]
Categories: books
