Last Friday, as I mentioned in the last post, I gave a presentation on how small businesses can use social media to compete with big businesses. I explained that there’s no need for small businesses to pretend to be big, or to even look big. What’s important is that they know how to compete with big businesses. I talked about the value of sharing information and offering advice as a way to put yourself out there as an expert in your field.
Naturally, I uploaded my slides to SlideShare. I posted it on Sunday. Monday, someone added them to the “Social Media” and “Enterprise 2.0″ groups. This morning I got the following email from Slideshare:
You are a Presentation SuperStar on SlideShare!
Your presentation is currently being featured on the SlideShare homepage by our editorial team.
We thank you for this terrific presentation, that has been chosen from amongst the thousands that are uploaded to SlideShare everday.
Within a few hours, hundreds of people had viewed the presentation, several had favorited it, and 3 people have embedded it into their own sites.
I quickly went to SlideShare and updated my profile to let people know I’m available for speaking engagements and consulting. I’m already seeing more traffic on the blog. And if you Google “small business social media compete big business”, my slideshow is the #1 result.
I noticed there’s an option on SlideShare to add mp3 sound to the presentation — if it’s not overly time consuming, I may do that. I’m thinking this may really have some legs :)
Thanks Susan Price for the feedback, Mike Brown for the late-night Twitter brainstorming, and Ann Taylor for getting me the AWTA speaking gig!
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