Free Lodging as Creative Perk

Springwise recently called our attention to a cool project being sponsored by Swedish clothing company, Elvine. In the interest of promoting what they term Creative Social Responsibility (CSR) — a play on Corporate Social Responsibility — the company is offering creative types free, no-strings-attached accommodations in the form of a place called Creators Inn in Gothenburg.

As explained at Creators Inn:

With Creators Inn by Elvine we tried to add some creativity to the equation, labeling what we do as CSR — Creative Social Responsibility. By offering visiting creators free accommodation, we hope to remind people of a lovely little thing called hospitality. And in addition to making the visiting creators happy and Gothenburg a more interesting city because of their presence, we hope this simple idea can be exported and implemented around the globe. What a wonderful world that would result in.

Anyone is welcome to register for a chance to stay for a short visit. Foreigners and creative types get priority. They even have a guarantee — if you can find a place to stay that costs less than nothing, they will match that rate at Creators Inn.

Pretty cool way to shine a light on the clothing line while simultaneously turning outsiders on to Gothenburg and Gothenburgers on to artists they might not otherwise know about. We might have to invent the CoExcellence award and bestow our first trophy upon the folks at Elvine for coming up with such a CoZy way of bringing folks together :)